Today, the International Osteoporosis Foundation (IOF) is proud to introduce its new logo. 

This new imagery represents an evolution, not a reinvention. It retains and reinterprets the identity that the IOF community knows and trusts in a cleaner, more contemporary form. Rather than starting from scratch, we chose to modernise the recognisable IOF logo and revamp it to reflect the Foundation's widening mission in bone health.

At the heart of the new logo, you find the human figure, integrated into a DNA helix-inspired image. This new symbol unites the human, health, and science aspects of the Foundation's work. At the same time, the symbol reflects IOF's broadening mission and message, reaching beyond osteoporosis to also include musculoskeletal rare diseases, research and prevention. Similarly, the new tagline, "For Better Bone Health", reflects the full breadth of IOF’s activities more accurately.

To support this transition, and to ensure consistent use of the new logo, we have also developed new branding guidelines for our teams and partners. 

We thank everyone who helped develop this new logo, and we look forward to embarking on this new chapter alongside our members, partners, and supporters worldwide.